Category: Blog

  • Is Snapchat’s Privacy Toggle the Future for Social Media Companies?

    Is Snapchat’s Privacy Toggle the Future for Social Media Companies?

    Snapchat is the latest social media platform to adjust privacy settings for users with a recently implemented toggle switch in its privacy controls that allows users to “limit the use of personal information” based on CPRA requirements. So, what’s the big deal? The implementation of this toggle is significant for two reasons: Other social media…

  • The Game-Changing Tool for Authorized Agents

    The Game-Changing Tool for Authorized Agents

    This year has seen historic numbers of proposed privacy laws, more going into effect next year, and the largest number of authorized agents the privacy landscape has seen thus far. You’ve heard that authorized agents are coming and options like SayMine and Privacy Bee are cropping up, but a new tool by the Innovation Lab…

  • CPPA Discusses Further Modifications to CPRA

    CPPA Discusses Further Modifications to CPRA

    On October 28 and 29, 2022, the California Privacy Protection Agency (CPPA) conducted a board meeting to discuss potential changes to the California Privacy Rights Act (CPRA). The CPPA solicited feedback from the public during the comment period that closed on August 23, 2022. The CPPA made changes to the CPRA regulations because of the…

  • California’s New Children’s Law Stirs the Pot

    California’s New Children’s Law Stirs the Pot

    California continues to be the front-runner in proposing new privacy legislation. The California Age Appropriate Design Code was introduced, rapidly passed both chambers, and was signed by California Governor Gavin Newsom on September 15th, 2022. Though the act doesn’t go into effect until July 1, 2024, it’s causing waves in the privacy community, and for…

  • Biden Makes Polarizing Announcement on E.U.-U.S. Data Privacy

    Biden Makes Polarizing Announcement on E.U.-U.S. Data Privacy

    Big privacy news as President Biden announces a new E.U.-U.S. data privacy framework that will likely become finalized in six months. The previous structure was declared invalid by the Court of Justice of the European Union as a legal data transfer mechanism under E.U. law. The new framework addresses their concerns and adopts new American…

  • FTC Seems Serious About Path Forward for Privacy Rulemaking

    FTC Seems Serious About Path Forward for Privacy Rulemaking

    In an open forum on September 8th, 2022 the FTC had a two-panel discussion concerning commercial surveillance and inadequate data security. Chairman Lena Kahn noted in her opening remarks that there have been a few companies on their radar but believe there are widespread commercial surveillance practices necessitating a need for market-wide rules. Overall, the…

  • CPRA Employment Data Exemption Extension Fails

    CPRA Employment Data Exemption Extension Fails

    As the California legislature comes to a close today, Aug 31st, unfortunately employers will be on the hook to comply with the employment elements of CPRA as no agreement was reached to extend the employment exemption and none is forthcoming. With just over four months until CPRA goes into effect, it underscores the compliance efforts…

  • CA Levies Historic Fine to Cosmetic Retailer for Privacy Violations

    CA Levies Historic Fine to Cosmetic Retailer for Privacy Violations

    And so it begins… Today marked important precedence in what is to become the future of privacy––California Attorney General Rob Bonta issued the first public enforcement action under the California Consumer Privacy Act (CCPA).  And at $1.2M, this is not just a slap on the wrist.  Why is this so important? Primarily because it is…

  • Truyo Privacy Update for August 22, 2022

    Truyo Privacy Update for August 22, 2022

      Hello! It’s Dan Clarke, president of Truyo with a privacy update. On August 11, 2022, the FTC issued an Advance Notice of Proposed Rulemaking to “crack down on harmful commercial surveillance” and lax data security. The FTC goes on to define “commercial surveillance” as “the collection, aggregation, analysis, retention, transfer, or monetization of consumer…

  • Indian Parliament Pulls Data Protection Bill – What Now?

    Indian Parliament Pulls Data Protection Bill – What Now?

    “Indian Parliament pulled the draft Data Protection Bill from consideration,” as reported by Techcrunch, but what does this mean? Truyo President Dan Clarke breaks down his thoughts on what’s to come. It’s generating lots of discussion on what this really means for privacy protection in India, and if and when we will have some clarity.…

  • Landslide 53-2 Vote Moves Federal Privacy Out of Committee for the First Time

    Landslide 53-2 Vote Moves Federal Privacy Out of Committee for the First Time

    Updated Monday July 25, 2023: With the powerful Committee on Energy and Commerce having approved a comprehensive, bipartisan privacy bill by a vote of 53-2, the US House of Representatives is one step closer to approving historic privacy legislation after over a decade of debate. Before formally reporting the legislation to the full House, the…

  • Truyo Speaks with Cybernews About Consumer Transparency

    Truyo Speaks with Cybernews About Consumer Transparency

    As concerns about data privacy rights grow and new laws are implemented, more organizations from small size to enterprise-level are needing support in managing compliance and consumer satisfaction effectively. As a result, the fundamental difficulty is to successfully share data while remaining compliant with the increasingly complicated network of global data privacy rules, which are…

  • Truyo’s Take on the American Data Privacy & Protection Act Hearing

    Truyo’s Take on the American Data Privacy & Protection Act Hearing

    From the Desk of Dan Clarke: Yesterday, the House Energy and Commerce Committees on Consumer Protection and Commerce held a hearing on the draft American Data Privacy and Protection Act. While substantial challenges still exist, this hearing proved more productive and more hopeful. In past hearings, including ones where I was asked to testify, the…

  • Federal Privacy Legislation – More Than Just Wishful Thinking?

    Federal Privacy Legislation – More Than Just Wishful Thinking?

    A bipartisan draft bill unveiled on Friday, June 3, 2022, has the privacy world astir. Will the US finally have its first federal data privacy legislation? If the “American Data Privacy and Protection Act” becomes law, it would establish a nationwide standard for what data companies can collect and how they can use it. Dan…

  • Truyo’s Connecticut Privacy Law Analysis

    Truyo’s Connecticut Privacy Law Analysis

    On Wednesday May 11, 2022,  Governor Ned Lamont signed the Connecticut privacy act and businesses are considering how this will affect preparation for all upcoming legislation with yet another state being added to the list. Truyo President Dan Clark gives his thoughts on how Connecticut compares to other upcoming legislation in California, Colorado, and Utah.…

  • Truyo’s Takeaways on Colorado Attorney General’s Rulemaking for CPA

    Truyo’s Takeaways on Colorado Attorney General’s Rulemaking for CPA

    Truyo president Dan Clarke gives his thoughts on the intricacies of the Colorado Privacy Act as it stands today and how the Attorney General will affect rulemaking as we approach the effective date of July 1, 2023. The Colorado Privacy Act passed in July 2022 grating specific rights and obligations while generally following the framework…

  • Truyo’s Takeaways on Latest CPPA Meeting for Pre-Rulemaking

    Truyo’s Takeaways on Latest CPPA Meeting for Pre-Rulemaking

    On March 29 & 30, the California Privacy Protection Agency (CPPA) which governs California Privacy under both CCPA and CPRA had what Truyo president Dan Clarke dubs the most meaningful meeting thus far, foreshadowing the agency’s upcoming priorities. Here are his expert thoughts on each of the categories discussed. Pay Particular Attention to Global Opt-out…

  • Connecticut Joins States with Proposed Privacy Laws – And It’s Groundbreaking in Some Respects

    Connecticut Joins States with Proposed Privacy Laws – And It’s Groundbreaking in Some Respects

    Update 4/22/22: Connecticut moved another step closer to passing comprehensive privacy regulations yesterday when the State senate passed SB6 unanimously. This now goes to the House floor and seems poised to have broad support there as well. Since the legislature is only in session until May 4th, we won’t have long to wait.   Original…

  • The First Privacy Opinion by the Attorney General on CCPA Is Here

    The First Privacy Opinion by the Attorney General on CCPA Is Here

    The California Attorney General is tasked with providing legal opinions on legislation, and the first on privacy came out on March 10, 2022 addressing a question about consumer right to know and information sources. Question: Under the California Consumer Privacy Act, does a consumer’s right to know the specific pieces of personal information that a…

  • Utah Legislation Update & A Guide to Privacy Impact Assessments for CPRA, CPA, and VCDPA

    Utah Legislation Update & A Guide to Privacy Impact Assessments for CPRA, CPA, and VCDPA

    In the United States, privacy impact assessments are quickly becoming one of the trending requirements of new legislation and proposed bills. CPRA, CPA, and VCDPA all have privacy impact assessment requirements, and as 2023 approaches rapidly organizations should be thinking about how to complete assessments, where to store them, and reporting on assessment outcomes. The…